OUR STORY

Welcome to INSITU, where personalized skincare is at the heart of what we do. Founded by Dr. Salichou in 2011, our mission is to treat every individual uniquely, ensuring that skincare is as distinctive as you are. With over a decade of research and development, we have harnessed state-of-the-art technology to create customized products tailored to specific needs. Experience the power of bespoke skincare with our made-to-order solutions, designed for maximum effectiveness with the perfect combination of active ingredients.

Welcome to INSITU, where we redefine skincare with our truly bespoke formulas. With an incredible 12 billion unique ingredient combinations, our high-grade products free from parabens, colors, SLS, and other irritants, ensuring a gentle experience for your skin. Committed to sustainability, we proudly maintain a zero product and packaging waste policy, making a positive impact on both your skin and the planet. Experience the future of skincare with INSITU, where every product is crafted just for you.

Maria, the founder of insitU, a Ph.D. in Chemistry specializing in Nuclear Medicine from the prestigious University of Oxford. her deep expertise in Biotechnology and DNA sequencing, she is committed to innovative solutions within the industry. Her academic background and professional experience empower insitU to push the boundaries of scientific exploration.

WHY INSITU?

TRULY PERSONALISED SKINCARE

Discover Truly Personalized Skincare with our advanced personalization technology. We create a unique beauty elixir just for you, beautifully packaged in a signature bottle that features your name. Experience skincare tailored to your individual needs and preferences, because you deserve nothing less. Embrace a new level of self-care today!

NATURAL ACTIVE INGREDIENTS

On-shelf products can often be over six old before they're sold. At INSITU, we prioritize freshness by crafting our products with the highest grade ingredients for optimal results. Choose INSITU for quality you can trust!

ADVANCED PRECISION CARE

Discover our revolutionary personalization platform that automatically combines and adjusts ingredient concentrations to provide you with precise results tailored to your needs Experience the future of customization, where every formulation is designed just for you, ensuring optimal effectiveness. Join in transforming your experience with cutting-edge technology that puts your preferences at the forefront. Embrace the power of precision in every product you use!

ENVIRONMENTAL RESPONSIBILITY

Through our made-to-order approach, our production process is designed to completely eliminate all forms of waste, thereby ensuring that our products don't cost the earth.