Dr. Salichou founded insitU on the belief that men and women should be treated as individuals. As a trained chemist, Maria was frustrated with brands' poor science and the assertion that there are only a few different skin types and set about building products, unique to each customer, with her knowledge of active ingredients and their properties.
Prior to launching insitU, Maria gained a P.hD in Chemistry in Nuclear Medicine from the University of Oxford and is an expert in Biotechnology and DNA sequencing.
Maria discovered that our skincare needs are not only pre-defined genetically but continuously evolve based on our individual environmental and lifestyle make up.
Maria’s quest to make skincare personal with a multi-sensorial experience lead to the development of insitU’s full range of truly customised products.
insitU’s unique concept is based on Maria’s belief that skincare performance is directly related to targeted action.
One-fits-all skincare doesn't work. Our scientists create your very own beauty secret, in a signature bottle, complete with your name on it.
On-shelf products can be over 6 months old before they even leave the shop. Our experts, create your products only upon order for maximum results.
Our revolutionary personalisation platform automatically generates the right combination and concentration of ingredients to deliver with precision the results you need.
Through our made-to-order approach, our production process is designed to completely eliminate all forms of waste, thereby ensuring that our products don't cost the earth.